The index by which all brands are measured daily.

In any sector, things will be happening every single day: a new product is launched, an advertising campaign begins, a PR nightmare strikes. Whatever it is, you don't want to be caught off-guard - you'll want to know exactly what effect this activity is having on your brand and your competitors' brands immediately.

YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. So, as a subscriber, you not only get a real-time picture of your own brand's health, but also that of competitors and whole sectors. Results are delivered through an instant-access online reporting tool so you can keep a constant eye on brand health. Because the data is updated daily, any changes in public perception can be spotted immediately and acted on accordingly.

BrandIndex operates at a national and international level, allowing you to track brand perception in just one country, compare across multiple countries and/or monitor a global picture.

Visit the BrandIndex website: www.brandindex.com